Informing the Campfire Community every day

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Katie Brockhurst - 26 Aug 2019
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If we take ‘comm’ as short hand for communication and ‘unity’ means “the state of being united or joined as a whole,” then social media is by in its very nature a form of “comm-unity.” United through communication.

Comm-unity. I’ve been researching and thinking a lot about the word ‘community’ for describing our online connections, our network, our audience, tribe, soul family, followers... etc. I hear and see all these terms floating (& catching on) for us to describe the people we are connected to in the online space and none of them totally feel right for me.

I realise that I use many of them myself because they are understandable to others - they are in our current zeitgeist as we try to understand and evolve our online worlds. Tribe was the in-word for a while and then it got twisted and overused for marketing sake.. As well as a misrepresentation of the words origin. And now I feel this is happening to the word community. I like it but are we misusing- and in some cases abusing- it for marketing too? 

Many people come to me wanting to create community online but what do we really mean? I think when we say this, we mean we want to create real connections, real networks (connecting each other with / to like-minded souls) using our digital communications - that lead to genuine interactions as clients, customers, connections or friends. But is that community? What do you think?

Are we trying to use words to define something that essentially is a new phenomena through social media - and describe a new thing with old words? As this is not something which has existed before.. Have we got it quite right yet? 

Yet, if we take ‘comm’ as short hand for communication and ‘unity’ means “the state of being united or joined as a whole,” then social media is by in its very nature a form of “comm-unity.” United through communication. (Although some could also say we are being divided by this communication....but that’s a whole other post). If I’m being cynical is community just another word we have given to something, that helps with ‘marketing’ to make people think they are part of something? 

What do you think about this concept of community on social media? Is it just the latest buzzword- Are we really in communities? 

Or are we in Comm-unity? The addition of the hyphen - to me - gives a different sense of meaning to this word -would love your thoughts ❤️

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